I'm Wanjiru Nganga, an experienced product designer and digital marketer with a knack for creating user-centered solutions and driving strategic online growth. I understand the importance of conducting thorough user research, including interviews, surveys, and usability testing, to uncover pain points, behaviors, and needs. Leading to design improvements that increase user satisfaction scores by 20-30%.
With a background in both design and marketing, I thrive on turning ideas into impactful products and engaging digital experiences. Studies show that improved UX can boost customer retention by 5%, which, when combined with strategic marketing efforts, can result in up to a 95% increase in customer lifetime value.
My journey has been fuelled by creativity, collaboration, and a constant desire to learn. Growing up, I lived in a range of different countries in Africa and across North America, my global exposure fostered a desire to be a part of an inclusive community.
Education & Certifications
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Thompson Rivers University (TRU) is a dynamic institution in Canada, offering a diverse range of academic programs and fostering a vibrant learning community. Situated in British Columbia, TRU provides a supportive environment for students to pursue their educational and career goals.
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Flatiron School is an immersive and comprehensive bootcamp designed to equip students with the skills needed to excel in the fields of UX (User Experience) and UI (User Interface) design. I graduated with a diploma in Product Design.
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RED Academy is a leading-edge technology school for the designers, creators, developers, and digital marketers of tomorrow. RED Academy has three global campuses, Vancouver, Toronto and London. I graduated with a diploma in Digital Marketing from the campus in Vancouver, Canada.
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Moringa School, located in Nairobi, Kenya, is a leading tech education institution. Specializing in immersive coding programs, it equips individuals with practical skills for the dynamic tech industry. The community fosters innovation, providing a pathway to a successful career in software development. I completed phase 1 of the computer science program and was a student representative for my class.
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The American International School of Johannesburg (AISJ) is a distinguished educational institution in South Africa, providing a world-class international curriculum. With a commitment to academic excellence. The school's diverse community fosters a global perspective, preparing students for success in an interconnected world. I graduated high school with an International Baccalaureate (IB) Diploma in the class of 2012.